Fantagstic: The 5 Things Meme

Paul Schmelzer of Eyeteeth and the Walker Art Center tagged me with a blog chain letter, the 5 things meme. I’m supposed to reveal five things you don’t necessarily know about me, and then tag five others who should do the same.

My 5:

• My cat is as old as Grant Willing. I rescued her from behind a pizza place in Northport when I was 17. She’s traveled back and forth to NY from OH, to Boston and now to Chicago and a bit deaf but going strong at 19.

• I used to be a guitarist/singer, in a band called Hilo. I played in bands for years and finally curbed the musical side of things during grad school. Though routinely I still make attempts.

• My sister and brother taunted me as a child with the phrase ‘Brian, the cryin lion’ which induced a bevy of tears.

• I had a part in a horror film. My friend Matt Reese and I played ‘Ozzy’s Friends’ in a low budget horror flick called The Sandman. If I recall correctly my line was ‘those are the fakest looking **** i’ve ever seen’.

• I invented the current style axel pegs for BMX bikes. When I was 15 and an avid BMX-er I drew out directions for my father, an engineer to make me some better designed pegs for our bikes. The style at the time was a thread-on design made of alloy aluminum composites which often stripped out or ruined bent axles. My solution was to hollow out a stock of metal so it was round and hollow on the inside with a small hole for the axle. You then had to bolt them on using an extended socket wrench. They were stainless steel and had a wide thread on the outside which gave them a grip and worked great. For a short while I sold them on my on to riders and friends. Eventually the design was borrowed, copied and is the style of peg on every BMX bike currently available.

I’ll Tag:
Amy Stein
Jon Gitelson
Paddy Johnson
Joerg Colberg
and Zoe Strauss


  1. Posted January 26, 2007 at 9:54 pm | Permalink


    It’s interesting how much longer the axle pegs paragraph is compared to all the others. This isn’t a source of intense pride is it?

    In all seriousness, that’s pretty cool.


  2. Posted February 11, 2007 at 10:04 pm | Permalink

    brian thanks for fixing all our peg problems, also i enjoy your foot plant i am quite the fan of the foot plant, and fine art photography.

  3. Posted March 5, 2007 at 9:30 pm | Permalink

    axle pegs…who would have known!?
    I am fascinated!

  4. Posted April 28, 2008 at 5:52 pm | Permalink

    yooooooooooooooooooo i rememeber back in either 88 or 89 when i ordered a set of. BURP PEGS which stood for BRIAN ULRICH RECREATIONAL PRODUCTS. I remember seeing the ad in a zine and i ordered them man i never forgot about brian and what he did.
    especially me living in the housing projects here in nyc at the time forget it we were in awe. we never saw anything like those pegs. yo brian if your here bro please hit me up man. take care



  5. Posted April 30, 2008 at 5:00 pm | Permalink

    Woah. Blast from the past. I have the fondest memories of riding in packs of 20 bmxers around the bronx. Ah… Muhlaly…

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